HiPoint uptake on social causes. 66% of consumers are willing to pay more

The proof is in the numbers: 66% of consumers are willing to pay more for brands committed to a positive social and environmental impact.


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Along with 1% for the planet, we are in the process of looking to build relationships and partnership with a key Foundation that aligns with our values, crafting a strategy, and promoting our brand benefits of better bedding and recycling of a waste stream that is out of control.

This guide from One Percent for the Planet can download here

Corporate giving is one of the best ways to showcase your company’s values in a way that’s meaningful and impactful. But it can be tough to know where to start.

Our new guide, Getting Started with 1% for the Planet, will empower you to:

  • Find and build a nonprofit partnership that aligns with your brand values
  • Craft a giving strategy that helps you meet your strategic goals
  • Promote your brand and advance your company values with customers and employees


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