UK Royal Family – Taking care of business – Sustainably! pt1

Agricultural crisis of waste streams & Policy change to allow private companies to have better access to funds.

Courtesy of - HiPoint AG CEO Paul Cross in the background, Prince Charles foreground at Queen's reception October 2021

Global_Investment_Summit_Paul Cross_Prince Charles


Article by HIPOINT AG CEO, Paul Cross

It was an incredible honor to be one of the only Canadian companies invited to GIS 2021 (Global Investment Summit) and the Queen's reception along with powerhouses of industry, philanthropical giants, the UK prime minister Boris Johnson, and the Royal Family The purpose of the GIS summit was to bring awareness and funding into the UK with a focus on sustainability and creating green infrastructure to protect the planet today.

1 Hipoint queens reception GIS 2021 - Paiul Cross - Queen201021_GettyImages-1235983145

HIPOINT AG to partner and invest in the UK

HiPoint AG was invited to be part of the Global Investment Forum (GIS2021) and the Queen's reception at Windsor Castle -  pre the world leaders Climate Change meetings held over two weeks in Glasgow -  COP26.

"I have reflected on the massive weight the UK is taking on to make a difference in Climate Change, Sustainability, and bringing Investment into the UK post-Brexit." Quotes Cross

Host, Lord Grimstone, Minister for the Department for International Trade, was instrumental in bringing together the UK Government, many private sector companies, and key business philanthropists to join forces in pledging billions of dollars for green innovation and industry around the world, which will also benefit the countries that participate.


Sir_Gerry_Grimstone_DIT _ Paul Cross HIPOINT post
Sir Gerry Grimstone DIT

As per the press release from the UK government and the Department of International Trade (DIT), HiPoint AG is looking to invest £50m to create five new facilities for the recovery and processing of horse stall waste into reusable bedding, fertilizer & bio-fuels, and create 90 jobs across the UK. Thank you to Helen Hunter-Hayes for her tireless support to bring HiPoint into the UK and we look forward to working with Nick Patton of the UK Jockey Club estates and Investment partners.

Thank you to Stuart Catchpole NewAnglia investment & Norfolk Suffolk Unlimited who are working on our behalf to bring the location and partners together with HiPoint.

Prince Charles

It was an honor to meet and talk with Prince Charles about the pollution crisis that is seriously affecting our land and waterways and the sustainable solution HiPoint can provide. We look to follow up for meetings later this month to dig deeper into the concerns and opportunities to collaborate.

With the Royal families' long-standing passion for horses and Her Majesty the Queen, being the patron of the Thoroughbred Breeders Association along with Prince Charles' focus on sustainability, it seemed suiting to share information on the HiPoint Sustainable Recycling Facilities that are focused on solving the manure crisis caused by the equine industry that is severely impacting global warming and deforestation.

Paul Cross HiPoint AG - Queen horses uk jockey club

Courtesy UK Jockey Club chamber museum of art

The evening clearly showed that the Royal Family is passionate about green innovation, sustainable technologies, and horses!

HiPoint Agro Bedding Corp is a company that revolves around the world of environmentally clean recycling and reuses in the Ag tech horse space. The Equestrian industry is a $300 billion industry that spends $50 billion in bedding and disposal. Estimating the one ton of horse waste per month per horse the industry uses some 500 million cubic ft of wood shaving bedding waste per year. A sure sign we can reduce deforestation through recycling.

HiPoint will recycle SRW to create reusable end-of-life products to the economic benefit of the equestrian industry and Ag lands reducing operational farm costs so crucial for the survival of many Equine and Ag businesses. HiPoint recycles SRW and manufactures high-quality hypo-allergenic dust-free wood shavings horse bedding and high yield non-woody biomass soils for Ag lands, crops, and gardens, reducing their need for chemical fertilizers.

Paul Cross at UK Jockey CLub Chambers Newmakret since 1750

After the event, HiPoint was invited to Newmarket that has the highest population of horses and trainers anywhere in the UK.  Being part of history was quite thrilling. Newmarket. is only 60 miles from where Britain found the first horse remains in PakefieldSuffolk, dating from 700,000 BC.

Invited by William Gittus and Nick Patton to the UK Jockey Club Estates where we looked at land to build the first HIPOINT Environmental Recycling facility in the UK and discuss the industry, becoming green by recycling all types of waste streams and the history of horses. The Jockey Club, founded in 1750, operates under a modern corporate structure and leads in investment and innovation in British racing as the largest commercial group. Quote the website.

We are proud to be chosen to see how HiPoint and JCE can take care of the huge amount of waste at the local equestrian events of Newmarket and surrounding areas reaching out into Sandringham and Windsor.

HiPoint Energy ™

HiPoint continues their journey to “Waste Nothing” (c) by processing the manure, fines, dust, and additional local food waste via an "Anaerobic Digestor" to extract methane gas for transportation fuel, before introducing the methane extracted digestate to the "composting bioreactors" to make soils. Lower quality SRW and green waste use a second technology called - "high-temperature gasification", which produces syngas as a cleantech renewable energy for electricity storage or in the future hydrogen.

Countries like Canada, and Companies like Microsoft are committing to achieving ‘zero waste' goals by 2030. HiPoint also will be an integral part of the waste-free 2030 movement in our field. By building facilities in the US, Canada, and Europe with governmental & private equity support HiPoint will change the hearts & minds of equestrians to make a difference and recycle the total waste stream of SRW.

The summit hosted by Lord Grimstone, Minister of  DIT, and his team's passion for having international trade in the UK means companies like HiPoint AG can pave the way for adoption, acceptance, and growth to achieve these waste-free goals that support climate change at a critical time.

A huge thank you to Helen Hunter Hayes (DIT UK) and Latham French & Hema Joga (Toronto) who have been instrumental in helping set the first meetings with the UK Jockey Club members, William Gittus and Nick Patton.

Prince William - Earthshot awards 2021

Paul Cross with Prince Charles Queens reception 2021

Two days early on TV _ Prince William, along with Sir David Attenborough, showcased the first winners of the Earthshot Awards. He is undoubtedly passionate, and I was keen to congratulate him on the first success of many. Listening to Prince William at the reception wanting to see outstanding entrepreneurs and industry leaders to promote and submit innovatively, sustainability climate-changing ideas for Earthshot year two starting in January 2022.

HiPoint and staff urge us all to make the second Earthshot of this decade - bigger, better, and bolder than the first. I encourage everyone to submit an application for sustainable innovation to combat Climate Change and deforestation to make the Earthshot Awards a standard that Climate change advocates can be proud of and make it to the finals in the USA.


HiPoint & its team would challenge all to make the second Earthshot of this decade - bigger, better, and bolder than the first. Submissions for application for sustainable innovation to combat Climate Change and deforestation to make the Earthshot Awards a standard that Climate change can be found at

UK Prime Minister Boris Johnson

At the Queen reception, I got to speak to Prime Minister Boris Johnson about the topic of manure – weird right! and that we cannot focus all on the dairy industry and lagoons, but on other animal feedstocks, like chicken duck, and of course horses. I loved his response - who knew we would be talking about flatulence and "poop" at Windsor Castle. He agreed to have the excellent Net Zero winner and MP Andrew Griffith to discuss and I look forward to starting that conversation.

HIPOINT Paul N Cross Queen201021_GettyImages-1235983649



Paul Cross HIPOINT AG at GIS 2021 UK PM and Bill Gates

Picture and article quotes courtesy of The Guardian - article can be read in full here.

Gates, Solomon and Dimon

A substantial portion of the event's guest list hails from the US, including Bill GatesGoldman Sachs CEO David Solomon, JPMorgan boss Jamie Dimon, and Blackstone CEO Stephen Schwarzman.

Bill Gates and Boris Johnson agreed to a $400 billion dollar deal to tackle climate change with innovation as part of the Breakthrough Energy Foundation. The UK government has announced plans to launch a £400m package of Investment alongside the US billionaire Bill Gates to boost the development of new green technologies.

Boris Johnson said the deal would help power a “green industrial revolution” and develop emerging technologies that were currently too expensive to be commercially successful but were essential to hitting the government’s climate goals.

Speaking at a Global Investment Summit at the Science Museum in London on Tuesday, the prime minister said the partnership would help develop UK technology related to carbon capture and storage, long-term battery life, jet zero (zero-carbon aviation), and green hydrogen technology.

HiPoitn Paul Cross talking with Senator John Kerry GIS 2021 Queens reception

Senator John Kerry at the Earthshot awards October 2021 - who will host year two in the US


The Global Investment Summit committed more than £9.7 billion to invest green technology into the UK.

Helen Hunter-Hayes, who has played an integral role in helping HiPoint understand the UK market, investments, and path to incentives helped HiPoint believe in the UK market adoption.


Investors pledge almost £10bn at UK Global Investment Summit.


  • The Prime Minister will announce today [Tues] that deals worth £9.7bn have been secured at the Global Investment Summit
  • 18 new trade and investment deals will support green growth and create an estimated30,000 UK jobs
  • The government will also launch a new Investment Atlas today showcasing strategic investment opportunities, which will help level up the UK

HiPoint AG will invest £50m to create five new facilities for the recovery and processing of horse stall waste into reusable bedding, fertilizer & bio-fuels, creating 90 jobs across the UK.


Paul Cross -Head Designer - Business Development -HiPoint Agro Bedding Corp
Paul Cross: Chief designer - Business Development
Cropped Paul and Charles

In conclusion, of this part 1 - I was again amazed at the genuine interest to invest in the UK. To bring innovation, green technology partners across all fields, from electric cars to agriculture to hydrogen to jet fuel.

Smaller private enterprises now need assistance from their giant brothers and sisters of industry, foundations, and business to make it happen.

There is a ton of money being made available, and our leaders want to share it with innovators to create a better world. Us start-ups, innovators, and genuine leaders of industry change who have the pool of talent to make new leaps and bounds in technology right now and into the future genuinely need to tap into all the funding and make a difference.

Sometimes it is about doing the same thing differently and getting better results, so innovation does not define us. It betters us for everyone's tomorrow.

Start-up innovators need clear access to connect public-private collaboration, and most importantly, to simplify access to funding for good projects with an impact on Climate Change, this is the topic for part 2 coming up.

Thank you to everyone that was there, to those that made it possible, and to the gracious Royal Family for opening their home to HIPOINT AG. Spectacular


Part 2 discusses our funding concerns and the need for policy change of agricultural manures



Paul Cross

Create tomorrow by making fantastic things happen today.




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